Buildr Marketing → Services
Full-service marketing
built for the trades
Every service we offer is designed around one goal — filling your calendar with paying jobs.
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01
Paid Advertising
Google & Meta Ads That Actually Convert
We build and manage high-converting ad campaigns purpose-built for home service contractors. No generic templates — every campaign is built around your trade, your service area, and the exact jobs you want more of.
From Google Search and Local Service Ads to Facebook and Instagram retargeting, we control every dollar of your budget and report on every result.
What's Included
- Google Search Ads — appear when homeowners search your service
- Google Local Service Ads (LSA) — Google Guaranteed badge setup
- Meta Ads (Facebook & Instagram) — brand awareness + lead gen
- Retargeting campaigns — re-engage visitors who didn't convert
- Call & lead tracking with full attribution
- Landing page optimization for max conversion
- Monthly performance reports with plain-English insights
Start Getting More Leads
Typical Client Results
3.2x
Average Return on Ad Spend
48hr
Average Time to First Lead
40%
Avg. Reduction in Cost Per Lead
Our Process
1
Audit & ResearchWe analyze your market, competitors, and current spend.
2
Campaign BuildCustom campaigns, copy, and targeting built for your trade.
3
Launch & OptimizeWe go live, track every result, and optimize weekly.
02
Local SEO
Own Your City on Google Maps & Search
When a homeowner searches "HVAC near me" or "best plumber in [city]" — you need to be the first name they see. We build the local SEO foundation that gets you there and keeps you there.
No tricks, no shortcuts. Just proven local search strategy that drives consistent, compounding leads every single month — for free.
What's Included
- Google Business Profile full optimization & management
- Local keyword research & content strategy
- On-page SEO for all service pages
- Technical SEO audit & fixes
- Local citation building (50+ directories)
- Review generation system & reputation management
- Monthly ranking & traffic reports
Dominate Local Search
Typical Client Results
#1
Avg. Google Maps Ranking in 90 Days
4.2x
Increase in Organic Traffic
47+
Avg. New Reviews in First 60 Days
Our Process
1
Foundation AuditFull technical and local SEO audit of your current presence.
2
Optimize & BuildGBP, citations, content, and on-page all dialed in.
3
Reviews & RankingsOngoing review generation and rank tracking monthly.
03
Social Media
Turn Your Job Site Into a Content Machine
Homeowners hire contractors they trust. And trust is built through consistent, professional social media presence. We handle all of it — content creation, posting, and community management.
Before-and-afters, crew spotlights, project walkthroughs — we tell your story in a way that converts followers into booked jobs.
What's Included
- Monthly content calendar (12–16 posts/month)
- Before & after project content
- Brand story & team spotlight posts
- Platform management (Facebook, Instagram, Google)
- Community engagement & comment responses
- Branded graphics & caption copywriting
- Monthly analytics reporting
Build Your Brand Online
Typical Client Results
1,200+
Avg. New Followers in 90 Days
40+
Inbound Leads/Month from Social
16
Branded Posts Per Month
Our Process
1
Brand IntakeWe learn your voice, team, services, and target audience.
2
Content CreationMonthly calendar built, designed, and written by our team.
3
Post & EngageWe publish and manage your community every week.
04
AI Communication Tools
Never Miss a Lead Again — Even at 11pm
We don't just drive leads — we make sure every single one gets answered. Our AI communication suite (chat, voice, and SMS) is built around your business and runs 24/7 without any extra staff.
Goes live in 7 days. Zero additional headcount. Your competitors are still letting calls go to voicemail.
What's Included
- AI Website Chat Bot — 24/7 lead capture & FAQ answering
- AI Voice Receptionist — every call answered, appointment booked
- SMS Text Bot — instant responses & appointment reminders
- Custom knowledge base built around your business
- Real-time calendar sync & booking
- Post-call & post-job automated follow-up sequences
- Review request automation after each completed job
See It Live — Free Demo
The Numbers
78%
of leads go with the first responder
7 Days
Average time to go live
Deployment Process
1
Audit & BuildWe map your intake flow and build your custom knowledge base.
2
Configure & TestAll three bots configured, tested, and approved by you.
3
Go LiveDeployed across your site, phone, and SMS in 7 days.
Ready to get started?
Book a free growth audit and we'll show you exactly which services will move the needle for your business.
Get Your Free Growth Plan
Buildr Marketing → Industries
We speak your trade.
We know your problems.
Generic marketing doesn't work for contractors. Every industry we serve gets a strategy built around how their customers actually search, buy, and refer.
Get Free Growth Plan
HVAC businesses live and die by seasonal demand. We make sure you're capturing every summer and winter surge — and building a steady stream of maintenance agreements year-round.
- Dominate "AC repair near me" searches before peak season
- Google LSA setup for Google Guaranteed badge
- Maintenance plan email & SMS upsell sequences
- Emergency call routing via AI Voice Bot
See our services →
Plumbing leads are high-intent and high-urgency. The contractor who answers first wins. We make sure you show up first and answer every call — even at 2am.
- 24/7 AI voice bot for emergency call capture
- Google Maps ranking for high-value service terms
- Before & after content for social trust-building
- Seasonal campaigns (water heater, pipe winterization)
See our services →
Electrical work is high-ticket and trust-driven. Homeowners want to see credentials, reviews, and professionalism before they let anyone near their panel. We build that trust at scale.
- License & credential showcase across all platforms
- Review generation focused on safety & trust signals
- Panel upgrade & EV charger installation campaigns
- High-ticket service targeting via Meta Ads
See our services →
Roofing is one of the most competitive trades online. Storm season creates massive opportunity for contractors who are visible and ready. We make sure you capture that surge.
- Storm damage campaign rapid deployment
- Insurance claim lead generation via Meta Ads
- Before & after content for high-impact social proof
- Financing offer promotion for high-ticket jobs
See our services →
Landscaping customers are visual buyers. They need to see your work before they hire you. We build content-heavy social strategies that showcase your portfolio and fill your seasonal schedule.
- Before & after portfolio content for Instagram & Facebook
- Spring & fall seasonal ad campaigns
- Recurring maintenance contract lead generation
- Neighborhood targeting via Meta geo-fencing
See our services →
Painting is a referral-heavy business — but referrals alone can't scale. We build the digital engine that generates consistent new customer flow and showcases your quality work online.
- Portfolio-focused Instagram & Facebook content
- Google Local Services Ads for high-intent search
- Review generation after every completed job
- Color consultation & estimate booking via chat bot
See our services →
Custom carpentry and cabinetry are high-end, high-consideration purchases. Buyers research heavily. We make sure your work is front and center when they're ready to commit.
- Portfolio SEO — rank for "custom cabinets [city]"
- Pinterest & Instagram visual content strategy
- Houzz profile management & optimization
- Consultation booking via AI chat bot
See our services →
Tree service calls spike after storms and during spring cleanup. We make sure you're capturing that emergency and seasonal demand with fast ad deployment and 24/7 call handling.
- Storm emergency ad rapid deployment capability
- Google Maps ranking for "tree removal near me"
- AI voice bot for after-hours emergency call capture
- Seasonal cleanup campaign management
See our services →
Handyman businesses thrive on volume and repeat customers. We build the systems that keep your phone ringing, your reviews stacking, and your customers coming back season after season.
- High-volume local lead generation via Google Ads
- Repeat customer SMS follow-up automation
- Review stacking strategy for Google Maps dominance
- Service package promotion via social media
See our services →
Interior designers sell vision and lifestyle. Your marketing needs to be as beautiful as your work. We build visually-driven strategies that attract high-value clients and showcase your portfolio.
- Pinterest & Instagram growth strategy
- Portfolio SEO for local design searches
- Houzz & Zillow profile optimization
- Consultation booking via AI chat bot
See our services →
Pest control is an urgency-driven business. Homeowners want someone fast. We build the systems that make you the first call they make and the first result they see.
- Emergency intent Google Search campaigns
- 24/7 AI voice bot for immediate call response
- Recurring treatment plan upsell automation via SMS
- Seasonal infestation campaigns (termites, mosquitoes, etc.)
See our services →
➕
Don't see your trade?
We work with any home service business. If you're a contractor, we can grow you.
Let's talk →
Your trade. Your market. Your growth plan.
Get a free audit built specifically around your business and service area.
Get Your Free Growth Plan
Buildr Marketing → About
Built by entrepreneurs.
Built for contractors.
We started Buildr because we watched great tradespeople lose business to inferior competitors who just had better marketing. That ends here.
Work With Us
Our Mission
Level the playing field
for the trades
The best HVAC tech, the most skilled plumber, the most meticulous roofer — they shouldn't be losing jobs to a less qualified competitor just because that competitor has a better Google ranking or a sharper Facebook ad.
Buildr Marketing exists to fix that. We bring enterprise-level marketing strategy to independent home service businesses — the kind of campaigns and systems that used to be reserved for big franchises with big budgets.
No long-term contracts. No bloated retainers. No BS. Just results.
12+
Trades We Specialize In
The Team
Meet the founders
Two operators who've built businesses, run campaigns, and know what it actually takes to grow.
David Smith
Co-Founder & Partner
[ Bio coming soon — share your background, experience, and what drives you to help contractors grow. ]
Chris Cranias
Co-Founder & Partner
[ Bio coming soon — share your background, experience, and what drives you to help contractors grow. ]
What We Stand For
Our values
01
Results Over Vanity
We don't care about impressions, followers, or clicks for their own sake. We care about booked jobs, answered calls, and revenue growth. Every metric we track ties back to your bottom line.
02
Contractors First
We built Buildr specifically for the trades. Every service, every strategy, and every tool we offer was designed around how home service businesses actually operate — not adapted from a generic agency playbook.
03
No Contracts. Earn It.
We operate month-to-month because we believe we should earn your business every single month. If we're not delivering, you shouldn't be stuck. That keeps us sharp and keeps us honest.
04
Speed Wins
In trades marketing, the fastest responder wins the job. We move fast — fast to launch campaigns, fast to respond, and fast to optimize when something isn't working. Urgency is built into everything we do.
05
Transparent Reporting
You'll never wonder where your money went. We provide clear, plain-English monthly reports that show exactly what's working, what we're testing, and what's next. No smoke and mirrors.
06
Technology as an Edge
AI, automation, and data aren't buzzwords for us — they're the tools we use to give our clients an unfair advantage. We stay ahead of the curve so you don't have to.
Let's build something together.
Book a free growth audit and let's talk about what's possible for your business.
Get Your Free Growth Plan